A great product line will also reflect a range of price points. For a business that is working hard to convey a sophisticated and elite vibe, it might be a useful strategy to set a high minimum price, but for the vast majority of small businesses, your pricing should be guided by one key thought: I want every single person who comes through my door to be able to find something that fits their budget.
Nice setup Ryan. I’m looking more for the storage aspect than the sleeping in aspect. I like how you used the cap clamps to hold things in place. Do I understand right that those are the only things holding the side shelf units in place? That and maybe the ribs in the floor of your bed? So if you unclamp the cap, the whole side cabinets would just slide out?
Tip: Save money on specialty displays! Many manufacturers offer retailers low-cost or free specialty display fixtures designed to highlight their branded lines, like the one pictured below. These make great speed bump or outpost display units on a tight budget. Your product line reps can tell you if they’re available, plus provide merchandising and display advice.
Apps in this scenario would be able to fully function without any sort of network connection. Historically, examples of standalone apps might be your settings app or the camera app that comes with your device. Even today though, those apps usually have some interaction with the network. For example, you can share a photo from your camera via messaging.
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
Assume that there aren’t any decent tools on craigslist or at garage sales, and keep in mind that I have absolutely no tools, dust collection, shop-vac, clamps, sanding & painting accessories, tables, materials to build my own tables/stands/jigs, or anything else—not even safety gear (you’re such a good buddy that you even let me borrow your extra set of goggles and your earmuffs when I used to come over).
I totaly get not wanting to get into the cost part of the shop. We just went through a house renovation, and my stock answer to the ‘how much’ question is either ‘enough’, or ‘enough that was right for us’. There is a quality of life or utility aspect that every person needs to figure out for themselves. And, I would think not having to bounce around from garage to garage anymore has gotta be worth something!
Starting to see a trend here? Notice how each of these questions begins with the customer in mind. As with all things related to your store, it’s critical to put your customer at the core of your decision making. At first glance, little things like cold drinks that aren’t quite cold enough, can seem insignificant, but it’s often the little things that hurt the customer experience and can turn a customer off to your business forever.
When I built my shop I opted to buy a much higher quality miter saw and table saw than I truly needed at the time. It ate up a ton of my budget and forced me to put off adding the tools that would allow me to buy cheaper stock for 2-3 years. During that time my savings buying rough cut lumber would have probably paid for the upgraded equipment I started out with.
You can also make your store comfortable by incorporating a waiting area with comfy seats and benches to encourage customers to spend more time in your store. This is especially helpful for shoppers accompanied by someone who isn't interested in making a purchase. But keep the seats or benches facing the merchandise so that they're still top of mind for those lounging around in your store.
Remember the social media networks we asked you to secure in section five, Choosing a Business Name? Well, now is the perfect time to activate those channels. Use social media to build excitement about your grand opening and keep potential customers informed about special promotions and sales. People want to know what makes you special, so tell them why your store or restaurant will be different to what is currently available. From sharing pictures of that new fancy espresso machine or sneak peeks of your store’s interior, you can gain buy-in to your central message and build some anticipation before you even open your doors. Knowing how to to leverage key social channels is imperative to starting a success small business that will stand the test of time.
Hey there Ryan. Cool blog! I love the idea of trucking-it! I’m not able to do something like that, though I wish that I had taken the time when I was younger to do so. Here’s a suggestion that you might consider, if you haven’t already considered it before: Obtaining and using a hammock. I’d suggest bolting in an eye hook on the truck, or using the bumper as a tie point if you don’t have a second tree around. Also, in the high desert, you could use rocks as anchor points for it. Just an idea, from one camper to another.
So what does all this boil down to? I favour starting with a good workbench and top quality hand tools – chisels, a couple of planes, a hammer, a few Japanese handsaws – stuff like that. You’ll be amazed at what you can accomplish when properly equipped. Build simple items at first, and then add the very best power tools you can – as you can afford to – in the order that makes the most sense for the work you’re interested in. Yes, this gets you off to a slower start, but what’s the rush? You’ll soon surpass the ‘buy-it-all-at-once’ folks who end up struggling with beginner tools that hold them back from getting better.
I am a firm believer in having your business goals align with your personal goals. In order to do that, you need to know what your personal goals are. This may be different for everyone, but I want you to be 100% honest here. I am writing this as an update in 2018 to this original blog post and I want to be honest and share with you my personal goals for 2018:
Once you’ve planned the basic layout of your workshop and have added all the tools and speciality appliances you need, take a last look at the overall design to make it aesthetically pleasing. Add overhead lighting for general illumination and task lighting over your work stations so you can see your project clearly. For maximum flexibility, you can mount clip-on work lights to nearby shelves and point them where you need them, knowing you’ll be able to move them about as required for different projects.
Workers’ compensation insurance is designed to provide wage replacement and medical and death benefits to employees who are injured or worse on the job. In exchange for these benefits, the employee gives up his or her rights to sue for liability leading to the accident. Your premium will reflect the type of business you operate and the average salary of your employees. Much like auto insurance, business owners who are new to starting a small business or those with less experience tend to pay higher premiums.
Seems simple right? Well, yes and no. Inventory management can become very complicated once you factor in issues like product lifecycle (how quickly do the apples go bad?), variable amounts of raw goods in a single item (how many apples went into that apple turnover you sold?), delivery times (how quickly you can get new apples?), and variable wholesale apple costs (how much did you pay for that particular bunch of apples?).
In addition to sheer power, look for a model with a built-in thermostat so you can set it and forget it. This convenience feature is well worth it so you don’t have to stop what you’re doing mid-project to manually turn your heater on and off to maintain your desired temp. A good garage heater will mount to the wall or ceiling to save space and will come with a durable housing and full safety screen to keep dust and wood chips from reaching the heating elements and starting a fire.
I’m for using what you have got as well but if what you’ve got just really isn’t up to the job it doesn’t hurt to consider switching to something else. Not sure what year your Prius is but if it is fairly new I imagine you could sell it for much more than what an older reliable 4 cylinder Tacoma would cost you. My 2wd Tacoma manual trans gets 30mpg pretty easily and I’m never tempted to get a hotel. The price difference in the two vehicles alone may well make up for the extra cost in fuel and potentially tempting lodging plus even in a 2wd pickup you will have a much easier time going off the beaten path then you will in a low hanging passenger car.
Gone are the days when you could apply for a building permit based on a sketch on the back of a cigarette package. In provinces like Ontario, design work must be undertaken by an insured designer registered under the provincial building code or by the owner of the property. You can do the drawings as the owner if you can demonstrate effectively through your drawings that your structure will comply with the technical requirements of the building code in a clear and concise way. You will be required to submit detailed drawings, including the following:
There is a profound difference between a good idea and a thriving business, but as the saying goes: “A journey of a thousand miles begins with a single step.” At a certain point, turning your dreams into reality is as basic as putting a plan in place and, step by step, making it happen. The good news is that there has never been a better time for starting and learning how to run a small business.
One tool that has been notably missing from the earlier builds is a router. There are so many reasons to own a router that I am not going to even try to list them. But if you want to get the creative juices flowing, take a look at this Pinterest page. The important thing to know is that this versatile tool can help you accomplish a number of tasks, everything from finishing edges to cutting dove tails.
This is the one tool in the shop that provides the greatest opportunity to save money, if you are willing to purchase a well made, light duty machine, and take lighter cuts. In the past I have used General 14" planers that can hog off serious cuts all day long. The problem is that these professional units cost over $5000, and they would crush my buddy as we haul them down the stairs (note: don’t be the guy on the bottom). After doing a fair amount of research, I purchased the Dewalt DW735 13" thickness planer. The unit came with a good manual, and was in a good state of tune. It is light enough for me to carry around the shop without excessive grunting, so that made it very simple to install. The planer has a significant internal fan-assisted chip ejection system. The chips are catapulted out of this planer, so have your dust collector running before you run stock through it. I now have to make more cuts at a lighter cut depth, but I saved about $4500, which makes my budget happy. The planer makes clean cuts, and has two speeds. I don’t see a reason for the two speeds for my type of work, but there is a faster feed rate should you choose to use it. Knife changing is simple and quick.
I’m a 60 year young widow who just bought a bright yellow 2003 S10 step side with the intention of camping in it. But I discovered that finding a used S10 step side topper is harder than finding hen’s teeth!! Buying a new one wasn’t an option. Just found a black step side topper for a Ford Ranger. Isn’t a perfect fit but it works. And the colors compliment each other although color wasn’t my primary concern. I took two days to drive from the St. Louis area of MO to the Kansas City area to pick it up.
A software engineer needs to know how to code. An administrative assistant must answer phones and organize paperwork. But a marketer typically needs to wear many hats, from writer to advertiser to strategist. And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.
Solar Shower. For easy, inexpensive showering in wilderness locations, nothing beats a good solar shower. This is basically a bag of water that you leave out in the sun until it heats up, then hang it from a high place and shower using the attached nozzle. 5-gallon solar showers should get you about 5 minutes of good water flow. There are also pricier but more convenient pump-operated solar showers that you can buy.