Luckily, recent times have seen a revolution in small business technology. The advent of cloud-based technology has made it possible for a small startup company to build a product and have it used (and paid for) by retailers and restaurateurs all over the world. As a result, the number of companies targeting their innovations directly at you and your small business has exploded, leaving you with more choice and at a better prices, than ever before. For those just starting a small business, this is great! Here’s what else you should know.
A software engineer needs to know how to code. An administrative assistant must answer phones and organize paperwork. But a marketer typically needs to wear many hats, from writer to advertiser to strategist. And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.
1. Paint an accent wall. Painting one wall a bold color is an affordable and effective way to not only spice up the space, but also to make it look larger. A bold colored wall creates the illusion of receding in space, says Libby Langdon, HGTV design expert and author of Libby Langdon's Small Space Solutions (Knack, 2009). Putting colorfully printed fabric or wallpaper on one of your walls is another way to achieve the same effect, while adding eye-catching textures and patterns to your store.
We did a lot of research and landed on the Bestek 300W Power Inverter. We usually had our devices plugged in while we were driving so they'd be charged by the time we parked for the night. And if we were ever really in a pinch, we would plug it in for 10 minutes with the car off, then another 10 minutes with the car running until it was sufficiently charged.
Every aspect of your store should flow from a clear statement of who you are and what you stand for as a business. From the sign hanging proudly outside your store window, to the color of the wallpaper in the in-store restroom, every detail should contribute to conveying your unique purpose and brand to the world. This consistency should also be applied to all your online assets, for example, your website design.
Expanded polystyrene (EPS) is an open-celled foam board (think styrofoam) that is the cheapest of all the foam boards. It does work, but we generally don’t recommend using EPS in your van. It insulates less than XPS (R-4 per inch), and the gaps between the foam cells allow moisture to penetrate, which degrades the insulation over time. Polyiso and XPS are much better choices for a slightly higher cost.
In every aspect when starting your small business you should be mindful of making careful, prudent decisions about the allocation of your potentially limited funds — tracking precisely the cost of goods sold (CoGS) against sales to ensure profitability. Every dollar spent is tracked and accounted for, either as an essential cost of doing business (rent, employees, etc.) or as a cost of inventory that will result directly in profit.
You can typically find paneling in pine and cedar. Pine is cheapest, looks fine, and will do the job. Cedar is more expensive, but it looks and smells awesome - and it’s resistant to mold and mildew. Paneling comes in different thicknesses, but we recommend using ¼” (5/16”). Thinner paneling weighs less, costs less, takes away less interior space, and will bend with your van’s contours.
He’s also providing power to a cool light grid we’re building from several old fluorescent fixtures that we salvaged from past remodeling jobs. With six four-tube fixtures, we should get plenty of light. In a work space you want to install these lights high enough so they don’t get in your way when you’re moving materials but low enough to provide good even light.
Does it motivate you? This is a tricky one because sometimes we have to do the work that we don't want to do to become successful. On the other hand, if it doesn't motivate you, you just literally wasted your time writing it down because you wont complete it. Consider your skill set and desire to want to work on that goal to help you eliminate goals (because you can't do everything).
Ultimately, I did this to inspire my son. I want him to look at what I have done as a father and be proud. But I also want him to grow up into a strong man who faces fear in the eyes and doesn’t back down because of a challenge. I want him to say to himself one day, “if my dad built Optimus Prime, then I can do anything I want to do in life.” I want him to succeed in every possible way imaginable, even when I am no longer around to help him through those challenges.
Hey thanks for the great insight on a pickup camping setup! I just purchased a 2002 tundra with a 74″ bed. Picking it up in Denver in a week and driving it to Durango and then around the southwest. I mainly decided on a truck for a mobile place to keep my dog(that doesn’t have an interior he can rip to shreds), but I am thinking of building a setup similar to yours. You haven’t used yours with a canine companion have you? Any suggestions on keeping it dog-friendly, dog-comfortable and dog-proof? I will be keeping him in the back while at work and such and will be camping in the back with him and possibly another person.
2) I haven’t spent very many nights in full on winter conditions (that 12 degree night in Boise comes to mind!), so I can’t comment too much. It was fine for that… Mostly it was hard transitioning from the warmth of the cab to the frigid air while you are shifting things around and getting ready for bed, but then once you were inside the canopy it was fine. Lots of frosty ice on the inside windows, but in my sleeping bag all was well. It stays a little warmer in the canopy. Maybe I’m a wuss, but I didn’t want to spend an extended period of time dirtbagging it in my truck while I was ice climbing (I spent the first two months in Ouray, CO, sharing a rental), I just thought it would be too challenging/miserable to dry and manage gear in a confined space with the shorter daylight hours. I’d be perfectly content doing future weekend trips with this setup though!
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache.
As your business grows, your ability to deal directly with every customer diminishes, and your reliance on your staff increases. Indeed, for many businesses, such as full-service restaurants, hiring staff is an absolutely essential part of their operations. It is therefore important that you choose the right kind of employees and then take the time to fully introduce them to your mission statement. A really great employee should learn about your values and seek to embody them when interacting with your customers.
DeAnna says that in general, the front left of a retail store is a good location for the checkout counter, like the one above. Shoppers naturally drift to the right when they enter a store and tend to loop around the store, leaving on the left side. So, a checkout at the front left of your store puts it your customers’ natural exit path. Plus, it doesn’t distract them from shopping as they make their way around the store.
Tired of holding a flashlight between your teeth while working in the dark? Make a light stand by bending a 2-ft. section of 12- or 14-gauge electrical cable into a U shape. Duct-tape the light to the ends of the cable. The wire can be shaped into a hands-free supporting base for the flashlight or bent into a hook for hanging. — Paul and Haylee Lytle. Check out another hands-free light hack.
Sounds fun right? Well the truth is — yes! It’s more than fun, it’s liberating. Sure, there is some risk involved (and a bit of a learning curve). But for those who do it right, who take advantage of the technology available, who build the right support network around them, who get funding from the right sources, and who choose the right people to work with, working for yourself is the new job security.
Ryan, I have the same (almost) 90’s Toyota Pickup and love it! this is so helpful, and I will definitely be using this method. my main concern is that 1/2′ plywood sagging. do you notice it sags quite a bit or does it mostly hold up? my thought was to build the vertical bins a little wider, so that the plywood bed platform wouldn’t be under so much stress. the second issue im running into is wrapping my head around trying to organize and compartmentalize things appropriately. what do you typically put where so it is easy to reach and use?
If you dream of devoting your life to a cause you believe in, it might be time to start a nonprofit. You’ll need to incorporate your business and file for 501(c)(3) tax-exempt status -- and then you’ll be required to meet ongoing standards of compliance, but the payoff is making a meaningful impact on a cause you believe in. Want to do good while still making a profit? Consider social entrepreneurship.
It’s also a good idea to cover up any exposed insulation or open stud bays so that you have a flat surface to mount stuff on the walls of your workshop. Here we’re attaching plywood panels to the metal framing but in most garages or sheds you can just nail them directly to the studs. We’re also getting a jump on organizing by putting in a hose reel next to the location we’ve chosen for our air compressor.
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Some people lean towards starting a small business because they seek freedom, others to fulfill their passions. Some entrepreneurs, however, are driven by a desire to build a legacy, one that that they can hand down to generations to come. Whatever your reasons are for reaching for the stars and aiming for the moon, before you start, remember, there is a dark side.
Congratulations !! I think 62 days is quick ! thats a big project. Now that its done and you got to get everything else set up it kinda sucks that you will also need to start making the payments, yuck. However I think it will be a good investment as your show continues to grow . I certainly love it ! I look forward to what you have in store. Thanks
Ok, the leap from $1,000 to $2,500 is a big one. I certainly didn't make it at one time. It took me years. But I know folks that decided they wanted to get into woodworking and dropped at least $2,500 getting themselves outfitted. When you do make the jump, the thought process becomes much less about making sure you can get the job done and becomes more about having quality tools to get the job done.
Excessive growth is of course, a good problem to have. However, after stabilizing from the startup process, small businesses more commonly grow steadily before approaching a plateau. This is completely normal and it is often at this point that you’ll need to go back to your business plan and carry out what is known as a SWOT analysis. This includes an analysis of a company’s current finances, the competition, and SWOT: Strengths, Weaknesses, Opportunities, and Threats. Renovation of your product line, rebranding, and seeking investment for expansion are all potential results of this SWOT analysis. Once again, the key here is being data-driven and always staying hungry. The successful small business owner is always looking for the incremental improvements in their business that when added up, make all the difference.
Cut the 6-1/2-in. x 3-in. lid from the leftover board, and slice the remaining piece into 1/4-in.-thick pieces for the sides and end of the box. Glue them around the plywood floor. Cut a rabbet on three sides of the lid so it fits snugly on the box and drill a 5/8-in. hole for a finger pull. Then just add a finish and you’ve got a beautiful, useful gift. If you don’t have time to make a gift this year, consider offering to do something for the person. You could offer to sharpen their knives! Here’s how.
The tablesaw—This tool is the backbone of nearly every shop, and for good reason. It allows unmatched precision in ripping parallel edges and crosscutting at a variety of angles. Most woodworkers find it crucial for the basic milling of stock. It is also suited to many joinery tasks, easily producing tenons, box joints, and—with a reground blade—the tails for dovetail joints.
Also, heard of anyone camping in an Accord sedan? I’m wondering if it’d be worth it to buy a new Tacoma to convert into a dirtbaggin’ vehicle or if I should try to make it in a sedan. Lots of variables… I’ve got the cash but it’d eat into the “cushion” I have for living on the road (about 50% of it). OTOH I could buy a used Tacoma, but they hold value so well it’d seem like long term it’d be best to get it new. I’ve seen some with 250 miles sell for $8,000+. Thoughts on getting a new truck using my beat-up sedan?
Now, photographs or video tape will also be very useful especially to pass along to your insurance adjustor. Now the problem is this documentation won’t help you at all if it’s lost or destroyed so consider saving your information electronically. Take your photos with a digital camera and create a list of all your valuables, and save both in a computer file. This file can be saved to a disk you can keep at work or upload it to a website that you can access it from anywhere including your home.
It’s tempting to place new products, hot items, and sale signage front-and-center so they’re the first things customers see upon entering. But don’t do this! The first few feet inside the door, say five feet for a small store, and 15 feet for a larger store, is known as the decompression zone. Store design experts strongly advise against cluttering up this space.
What we're trying to do in providing these ongoing app cost resources is to frame the conversation for you. As noted earlier in this article, we're not suggesting that any of these different app types can't be lower than the lowest range shown or higher than the highest one. We are, however, trying to give you a sense for what a quality app built by seasoned professionals would look like.
Marc, I enjoyed the video. Thank you for sharing your dream shop with us. I would be interested in seeing a demo video on your Clear Vue cyclone dust collection system. Which one did you obtain & what type of duct work did you use (seamless?) Do you plan on enclosing the unit in a closet to reduce noise and keep dust confined? Do you have to purchase special expensive plastic dust bags for the drum? Is it hard to pull the bag out of the drum for trash collection? If you could address these questions in a demo video I would appreciate it. Oh, perhaps you already have one …. I will check out your video archives. Thanks again and keep up the great work!
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Do you carry items that bring your customers back time and time again? Consider placing these primary and similar secondary product lines toward the back of your store. Or, if your stock is constantly changing and you don’t carry replenishing goods, place your sale items toward the back. That way, customers must pass your new items and promotional displays on their way to check out the deals in back.