7. Illuminate your space in different ways. Lighting is important in any retail shop, but it's particularly critical in tight quarters. If a corner of your store is not well lit, that square footage is as good as lost, Langdon says. She recommends using a combination of track lights, lamps, sconces and picture lights. This mixture will not only ensure that your entire space is well lit, but it also will add flair and variety. "Picture lights are amazing. They give a wonderful glow," she says. "Think in terms of layers of light."
“Just past the Decompression Zone is where you place fixtures known as Speed Bumps. These merchandise displays work much the same way as speed bumps in parking lots work—they slow customers down. They also grab their attention and introduce them to the cool product for sale in your store. Be sure to rotate the product on your Speed Bumps at least once a week.”
If your shop will be attached to your house or another structure, it will likely need to match its foundation, tying the two structures together so that one does not structurally stress the other if they shift differently. That may dictate a poured concrete or concrete block foundation. Regardless of your foundation type, a cold concrete floor will sap energy away from the rest of the structure if you are not careful, so think about how to insulate it well before you build.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
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GoWesty, a well-known Vanagon restorer and parts maker, recommends not buying a Westy unless you have at least $25,000 to spend overhauling it and replacing aging components. Even if you find a cheap Westy hiding out in a garage somewhere, be prepared for frequent breakdowns and expensive mechanical headaches unless you spend the cash to fully rebuild it.
Aside from mechanical repairs, a mechanic’s toolset will help you loosen and tighten bolts - which you’ll need to do during the gutting process, installing your electrical system, and at many other points during your van build. This Crescent 170-piece tool set has all the essentials, including 6-point and 12-point sockets in ¼”, ⅜” and ½” - not to mention pliers, crescent wrenches and screwdrivers.
But here’s a quick back-story so you know how things went down. The reason I moved my shop so many times was because the sale of our old house fell through at the last minute. This is the house with the original Wood Whisperer shop/garage. We took the house off the market to recuperate and wait for the market to improve. In the mean time, I decided that I should probably make the best of the shop space that I was already paying for, so that’s why I moved my tools back there. When we eventually put that house back on the market, it sold on the first day. That was a BIG surprise! While we weren’t financially (or mentally) ready to build the new shop, I wasn’t about to lose a chance to get that 2nd mortgage gorilla off my back. So all of our resources went into the sale of the old house and the purchase of my mom’s new place. Truth is, there really wasn’t much left to put toward the new shop. Thanks to some financing wizardry, we made it work. But let’s just say I’ll be paying this off for quite some time!
While a single great product can’t usually support a whole business, it is beneficial to select one or two “headline” products that will form the cornerstone of your offering. This will often be an obvious choice: If you’re a coffee shop, your headline product will be coffee. If you’re a burger joint, you guessed it, it’ll be burgers. This product will often be the centerpiece of your marketing efforts and a way for you to “own” a space in a customer’s mind. For example, Jack’s Burgers makes the best cheeseburger in town and Daisy’s Threads has the most adorable scarves.
Different approach in that they hung one end of the sleeping platform with hooks and U bolts. One of the best write ups with full details about rigging up an electrical system with second batteries and an isolator, as well as using power inverters. They were then able to incorporate cool things like a mini fridge, lights, and mini PC fans for air circulation.
Trademarking is a lot less expensive than most people think (although enforcement is another thing entirely), but make sure to do your research! If someone else is already using your proposed name, your application will be rejected right away and you will not only lose your application fee, but the time invested would have been in vain. And as you know, time equals money.
To simplify this process, hire professionals with experience helping business owners by assessing their needs, developing their budget, and negotiating their commercial lease. Managed by Q is a company that not only assists with pre-lease planning, but also provides help with renovation project management, space planning, and even administrative support. Managed by Q offers an array of services that can help save you time and money. Click here to set up a free account and get started.
The way that you fill these roles will depend on the size of your company and how much you’re hoping to invest when building your marketing team. If, for example, you’re looking to bring on a single marketing employee who will handle all these functions, you’ll need to find somebody with a broad set of experiences and the ability to handle multiple job roles.
Unfortunately, the requirements across the country and across different industries are as varied as the bodies enforcing them. The only way to guarantee that your licenses and permits are all squared away is to seek out regulating authorities on the county, state, and federal level, as well as consult with the relevant industry-specific bodies for your business type.
Through my cabinet-shop connections, I managed a snappy deal ($200) on a used cabinet saw with a 54-in. commercial rip fence. That price would be hard to match, but it is possible to find a hybrid or used cabinet saw with a high-quality fence for $600 to $1,200. Some of them will run on 120v household current, meaning you won’t have to rewire your shop for 240v service, but be sure to check for compatibility before you buy.