“Walk past your Decompression Zone and look to your right. The first wall you see is called a Power Wall, and it’s another key merchandising area. And because it’s one of the first things shoppers see after looking or turning right, it’s a perception builder. Use your Power Wall(s) to display important departments as well as new and seasonal items to create vignettes, tell product stories, and to feature high-demand and high-profit items. (Note: Your store has more than one Power Wall. Stand in various places throughout your store and look around—the walls that stand out are your Power Walls.)”
This site uses affiliate links. Given this, please assume that any links leading you to products or services are affiliate links that we will receive compensation from. However, there are millions of products and services on the web, and I only promote those products or services that I would use personally. The Wood Whisperer abides by word of mouth marketing standards and holds integrity in the highest regard. Should I ever be compensated to write, I will make full disclosure. I always give honest opinions, findings, and experiences on products. The views and opinions expressed on this blog are purely our own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. All content on The Wood Whisperer is copyrighted, and may not be reprinted in full form without my written consent.
After you are done narrowing down your list of business goals, you are now ready to plan out when they will be accomplished. Just remember, nothing is set in stone so if you need to remove or add something to your business goals later down the road, that's okay. It happens to me ALL THE TIME. Sometimes our priorities shift or things didn't go as planned and you need to make changes. 

Garage spaces are usually not insulated, and garage doors on most homes have very poor insulation. That means it’ll inevitably be super hot and stuffy in the summer, and freezing cold in the winter. To be comfortable in your workshop you’ll need to take the extra step to insulate your garage and set up some space heaters, and some portable floor or window AC units. Having to wear a heavy coat while you work will impede your DIY efforts and nobody likes working in a sauna.
As part of my antique restoration work I do a lot of faux finishing – hence the supply of stains and paints. Since I didn’t want to dust the house, the new shop is not connected to the house heat and air system. But, having just finished our first winter I now know the shop didn’t get below 45 degrees – and, the oven in the corner can make the shop toasty in no time at all.
We have LED puck lights in our van. Puck lights are typically recessed into the ceiling, so they have a very clean look that’s really integrated with your van. It’s also easy to create different lighting zones by running your lights off different switches. We have six puck lights in the main living area that are controlled by one switch, and two more over the bed that run off a separate switch.
Up until about ten years ago, if you were in the process of starting a small business and wanted to use all of the technologies listed at the start of this section, you would have needed to take out a second mortgage to cover the bill. Investing in retail technology has historically involved expensive hardware (including an in-house server), large upfront software costs, and hefty ongoing bills for customer support or repairs when things went wrong. Innovators were targeting large-scale enterprises like Coca-Cola, not local mom and pops, so the packages and price points were designed to match.
Ideally, the stands should lift the speakers to roughly ear level of a sitting person. This is important because it aligns the ​subwoofers and tweeters relative to the ear and achieves the best balance of sound. The high frequencies are often missed when speakers are placed too high or too low. Speakers placed on a shelf or table often cause the surface to vibrate, thus distorting bass. These speaker stands isolate the speaker's vibrations from the floor, allowing you to hear the bass from the speaker and not the vibrations from a shelf, table or floor. Speakers come in various sizes and shapes, so the height of your speaker stands is dependent on your unique speakers. For this project, we give you the dimensions suited for the speakers shown in the photo, but you can alter the design to fit your individual needs.

When you are looking for small business funding options, be it from the local bank, an angel investor, or even a family member, the first thing you will be asked to present after your business plan will be any existing financial records. Make sure you are putting your best foot forward by keeping meticulous records, with your business finances completely separate from your personal finances.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
If I had it to do over again, I would stick to an entry level miter saw and table saw until I had both the funds and need to upgrade to more capable saws.  Because of this, I'd stick to the two saws we looked at in the $500 build: ​The Craftsman Table Saw for ~$150 and Hitachi 10 inch Miter Saw for ~110.  These two additions bring our running total to just over $500.  

It’s hard to overstate the importance of choosing the right location when starting your small business. We’re sure you’ve heard the saying 1,000 times before, Location, Location, Location! Some of the world’s most well-financed franchises have this weaved into their business DNA. McDonald’s Ray Kroc is the perfect example. When asked about the business, this well-know American businessman and philanthropist once stated, “We are in the real estate business, not the hamburger business.”

A battery isolator allows your vehicle’s alternator to charge your auxiliary batteries while you drive, and keeps everything separated so you don’t drain your starting battery. Since we installed our Keyline Chargers Dual Battery Smart Isolator, our batteries are almost always fully charged. It’s also very simple to install - the toughest part is running the cable inside your van from the engine compartment.
“Just past the Decompression Zone is where you place fixtures known as Speed Bumps. These merchandise displays work much the same way as speed bumps in parking lots work—they slow customers down. They also grab their attention and introduce them to the cool product for sale in your store. Be sure to rotate the product on your Speed Bumps at least once a week.”
The first is that they will need to be powered by a product catalog. Many times that already exists and an app will just leverage APIs or web services to pull back products. If it doesn't, however, it will require either a custom buildout (beware!) or leveraging platforms like Shopify, Magento, or comparable solutions. The strength of these tools include providing the administration interface to add new inventory, APIs or SDKs, ways to store items in a cart, and similar features. The downsides are that you'll be limited by their workflow and customizations.

I save all my back issues of The Family Handyman magazine and love the projects and repair tips. The trouble is, I’m not always ready to do the project when the issue arrives. To make my favorite articles easy to find at a later date, I put a stick-on label on the cover and then add notes for easy reference when the time comes to do the job. — Willie Schreiber. Plus: Check out this small workshop storage solution. Small woodshop workshop on a budget
×