Our Advice: Plan for aisle and display pathways of at least three feet, six inches wide, without obstructions. Then, once your fixtures and displays are in place, further test your store’s pathways by rolling a large baby stroller throughout your store. If you can easily navigate all traffic pathways, your customers should enjoy a comfortable browsing experience.
Something I’d like to add to this comprehensive branding guide is that packaging can be a great branding tool, because it puts your business in front of new and repeat customer. This opens the door to lots of new sales. And friends, family and even strangers can be very influential! If your packaging is distinctive, people ask about it and you’re likely to get referrals if they love your product.
A good starting point here is to write down two or three keywords that you think define your brand and then allow all your design choices to be guided by those words. For example, a local cheese shop could be organic, artisanal, and authentic; a wine bar could be sophisticated, 1920s, French; or a local specialty food store could be gourmet, helpful, natural.
The small apparel boutique pictured above really nails these traffic flow details! A roomy entrance offers clear sight and travel lines to eye-catching power walls on the right, and an inviting seating area towards the back. These lure customers into the store with the promise of treasures and comfort within. The shop even has a left-side checkout midway back. Someone really did their customer behavior homework on this retail store layout.
Congrats on a very nice shop. Great video to capture the moments. I too have moved around from place to place (in the Army) and I have to make my shop work with what they give me for a house. I’ve done work out of a tool shed and I make it work becuase I just love working with wood. Once I retire and settle in one spot I hope to get something similar to yours. I’ve picked up a lot of ideas watching this build.
Aside from mechanical repairs, a mechanic’s toolset will help you loosen and tighten bolts - which you’ll need to do during the gutting process, installing your electrical system, and at many other points during your van build. This Crescent 170-piece tool set has all the essentials, including 6-point and 12-point sockets in ¼”, ⅜” and ½” - not to mention pliers, crescent wrenches and screwdrivers.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
Secondly, your size allows you to laser-focus your attention on the right audience. Walmart wants to sell everything to everyone. So maybe instead, you just focus on selling colorful earmuffs to children in the Mission District in San Francisco. This kind of clarity allows you to compete for search rankings on Google, key positions on Yelp and other business recommendation engines, and for space on social media.
Whether it’s underwear in an apparel store or milk in a grocery store, the items customers need most usually are found near the back. Think about this next time you’re in a grocery store. As you walk to the back of the store to get milk, you funnel past coffee, cereal, and toilet paper. And the milk is right by the eggs and cheese. This is primary and secondary zone merchandising in action, and the reason people shopping for one item often leave with three or more.
What about when you’re camping? Well, most campgrounds (including many free National Forest and BLM campgrounds) have some sort of bathroom situation. If there’s not an actual running water bathroom, you’ll typically find pit toilets (aka vault toilets), which are basically much nicer/cleaner permanent porta-potties. We also recommend picking up a good poop shovel for those times you’re camping in a wilderness area without bathrooms.
Many retailers are also opting for digital signage. While digital signage and display solutions are more of an investment upfront, they allow you to quickly and easily show customers sales, new products, upcoming events, customer reviews, and more. Mira Digital Signage is a popular digital signage option for small businesses that is easy to use and offers affordable monthly payments. Click here for a free demo.
Once I had the walls completely filled in and trimmed out, I built my doors. I clamped them in place each day until after I painted. Then I installed the hinges and hardware. I decided to change my original plan of building a hinged 4 foot door. I was worried that the weight of it would cause it to sag over time. I had also decided at this point to install a small unused AC in the back wall. I thought that by keeping one of the doors closed, I could keep more cold air in during the hot summers.
Many retail fixture and display companies provide store planning and design services to their customers. Though typically not free, these in-house design services can be far less expensive than hiring an independent designer. Plus, they can help streamline the process of store layout and planning, along with the purchasing and installation of displays and fixtures.
If you live where summers get hot and humid, you may need more than a fan to keep cool in your workshop. Fortunately, air conditioners will both dehumidify and cool your space — and you don’t need a traditional window to get the job done. Instead of a residential window unit, consider a freestanding portable air conditioner that you can use as needed on hot days.
While you have a decent starter shop, it's important to keep in mind the projects that your tools can handle. You are going to want to focus on projects that don't require your stock to be ripped to a different dimensions than what you purchased it at. You are currently only set up to do crosscuts with your miter saw. So while you can turn an 8' 2x4 into two 4' 2x4s, your not going to be able to turn that same board into two 2x2s.
This is a great project if you carefully consider your needs first. I left out the vise and tracks, but had no problem hand picking good 2x4 stock at the big box stores. I did use maple on the top sides in case I ever decided to add tracks, but it was not a budget buster by any means. The cabinet and drawers were a first for me and a great learning experience. I also added retractable casters so I can easily move the workbench around my shop. Love the workbench!
To make the most of your workshop oasis, look for a water dispenser that offers a choice between chilled and hot water. This will let you enjoy a cold, refreshing drink in the heat of summer rather than a lukewarm bottle that’s been sitting around gathering dust. You’ll also cut down on the amount of plastic your household goes through, which is a boon for the environment. In the winter, the hot water tap will also you to make a cup of tea or a mug of instant coffee on the spot. No matter what your taste, a versatile drink dispenser will keep you hydrated and happy while you work.
Google - If you have any question in the world, you can google it and probably find the answer, lol. However, I know your concern is how accurate the information is that you are getting. You also want to make sure that when you find some great knowledge, that it's leading you in the right direction. So if you google "how to make money from my Instagram following" or "how to drive buyers to my Instagram account", then you want to find actually step by step instructions, that will actually lead to a real result. Sometimes that isn't always the case. So search and try to put the pieces of the puzzle together to help you, but just know that it probably won't be handed to you on a silver platter like my webinars are. If you are having problems with your SEO for google, then I recommend that you get my Google SEO Webinar.
One of the best deals on portable power tools, including routers and sometimes planers, comes in the form of factory-reconditioned tools. These are primarily tools that have been repaired at the factory after failing quality inspections or being returned by customers. While they cannot be sold as new, they are identical to new tools in quality and appearance and usually feature the same warranty (be sure to check). Typical savings are anywhere from 15% to 30%, though you sometimes can find even bigger bargains. These tools can be found at Amazon.com and other online tool sellers. It is also possible to buy them through retail stores and, in some cases, directly from the manufacturer’s Web site.
Starting your own small business can be an incredibly rewarding experience both personally and financially. However, like anything worthwhile, it takes a great deal of time and effort to be successful at it. Your results will depend on how much you are willing to apply yourself. The lessons in How to Start a Small Business 101 are designed to give you a leg up on the competition so you can hit the ground running. Now all you’ve got to do is bookmark this page, free up some time, grab a cup of coffee, and start making your way through each section.
After a year I am still arranging my MAN CAVE . Mine is 2,400 square feet with a 500 sq ft garage and 500 square for room upstairs that serves as gallery of my photos (yes I have several sins) and a conference room as well as any finished projects from the shop. I teach, probono middle school boys and girls in what the school calls an enrichment program. There I have named this the Water’s Edge Woodworking Academy. Actually it is open to my neighbors to build their projects when I am present. I am about one chapter ahead of them. When I told my wife last week I was thinking of an addition she told me “”over my dead body” Taking up extra room are two cnc routers … a Shopbot Buddy Alpha and a Legacy 5 axis cnc machine.
Now, we’ve already applied some resurfacer to fill up some of the deeper holes and after that dries overnight we’ll use a floor leveling compound tomorrow morning to really smooth everything out. Leveling compound is more fluid than the resurfacer so it flows into all of the low spots to even out the surface. Now, this won’t look like a finished floor when Tim’s done but it should do the job for our shop. Now, while he wraps up this Emily has a Best New Product that might be a great addition to your workshop.