A software engineer needs to know how to code.  An administrative assistant must answer phones and organize paperwork.  But a marketer typically needs to wear many hats, from writer to advertiser to strategist.  And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.
For those of us building apps, there's an increasingly larger burden on us to meet the expectations of our users. We've outlined the considerations of what makes a great app in the past, which are more relevant than ever. Users simply don't have the patience for apps that are overly complex, slow, or buggy. The best apps are personalized, highly contextualized, and touch human emotion. Meeting those user expectations is significantly challenging.
An exclusive arrangement is one where the tenant works exclusively with one broker for a 3 – 12 month period. During this time, the tenant can’t work with another broker. A commission between the tenant and broker is negotiated, equal to a small portion of the expected tenant broker fee. However, this commission is paid only if there are no tenant broker fees.

I decided to do Optimus for many reasons. One big one was that no one else in the world had done it. There are tons of Bumblebee Camaros and other replica cars, but no other fan of Transformers has replicated the T4 (fourth Transformers movie) and T5 (fifth Transformers movie) Optimus trucks. So if I am to show my son through action what it means not to be afraid to take a chance, I figured Optimus was the best way to try.


I decided to do Optimus for many reasons. One big one was that no one else in the world had done it. There are tons of Bumblebee Camaros and other replica cars, but no other fan of Transformers has replicated the T4 (fourth Transformers movie) and T5 (fifth Transformers movie) Optimus trucks. So if I am to show my son through action what it means not to be afraid to take a chance, I figured Optimus was the best way to try.
I’m for using what you have got as well but if what you’ve got just really isn’t up to the job it doesn’t hurt to consider switching to something else. Not sure what year your Prius is but if it is fairly new I imagine you could sell it for much more than what an older reliable 4 cylinder Tacoma would cost you. My 2wd Tacoma manual trans gets 30mpg pretty easily and I’m never tempted to get a hotel. The price difference in the two vehicles alone may well make up for the extra cost in fuel and potentially tempting lodging plus even in a 2wd pickup you will have a much easier time going off the beaten path then you will in a low hanging passenger car.
Woodworking isn’t just an overnight hobby, for most it’s a fun pursuit that lasts a lifetime. As your skills develop, the workshop becomes a place not just to build but to repair along the way. In a world where people are strongly influenced by consumerism, there’s a tendency to revert to a throwaway culture. But if you can fix before throwing away, then your tools start to make a return on their investment and have a bigger impact.
After looking at a number of spaces that are available to lease, you may start to wonder whether it’s better to buy or lease commercial real estate. Of course, there are occasions when it might be better to purchase commercial real estate rather than leasing it. For example, if you buy a commercial space, you’ll take advantage of equity, depreciation, cash flow, and asset appreciation.
Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.

When starting your small business, the easiest way to go about choosing a business name is to approach the task the same way you approach building new relationships. Did we lose you for a second? Here’s what we mean. It takes just one-tenth of a second for us to judge someone based on a first impression. There are endless relationships that instantly blossom or never get off the ground based off of this one simple fact. Most of us, even if it is on a subconscious level, understand this. Which is why when we meet someone that we are trying to impress, we make an attempt to adjust our appearance, body language, even the way we talk, to ensure we are putting our best foot forward.
Many retailers are also opting for digital signage. While digital signage and display solutions are more of an investment upfront, they allow you to quickly and easily show customers sales, new products, upcoming events, customer reviews, and more. Mira Digital Signage is a popular digital signage option for small businesses that is easy to use and offers affordable monthly payments. Click here for a free demo.
Before you buy a single tool, you need to take a hard look at your workshop space. If your workshop is a freestanding building or empty barn, you can simply measure the perimeter and know that you have the entire square footage at your disposal including the wall space. If your workshop is tucked into the back of a garage or a corner of partially finished basement, you’ll need to plan your furnishings with cars and water heaters in mind.
We don't have a Dometic CFX-50 in our van, but we wish we had gotten one for our build. This is a great little fridge that many vanlifers happily own. It’s rugged and durable, and it keeps your food cold for less money than many of the other fridges out there. It also has a nifty side-open lid, which makes it a lot easier to open with a lower clearance.
​In order to excel you are going to need to read up on jig building so that you can produce consistent repeatable cuts.  Ideas for jigs are a dime a dozen online and you could easily lose a couple of hours browsing the hundreds of ideas people think up.  A more economical approach would be to build your jigs as your projects demand them.  After you go through that exercise 4-5 times, you'll find you've accumulated quite the collection of jigs without even trying.
Whether you end up looking at self-checkout counters, fancy lighting systems, special refrigerated cases, or any of a countless number of options, never forget that these are only tools to help accomplish your main goal. Your store needs to create an environment where customers want to be, where they feel comfortable and appreciated, and where that experience will prompt them to purchase (and hopefully encourage their friends to do the same). Equipment and technology decisions should always be made with your customers in mind.
We’ve been focused on the first category so far, but there is also an allure to buying an existing business. These enterprises will often come with brand awareness, a customer base, trained employees, an established supply chain, and most importantly (we hope), demonstrated profitability. As a result, countless startup risks can be diminished by taking this route. That is only true, however, if you make sure to carry out thorough due diligence on the existing business.
The small apparel boutique pictured above really nails these traffic flow details! A roomy entrance offers clear sight and travel lines to eye-catching power walls on the right, and an inviting seating area towards the back. These lure customers into the store with the promise of treasures and comfort within. The shop even has a left-side checkout midway back. Someone really did their customer behavior homework on this retail store layout.
“If it’s a retail space then location is critical. Proximity to other retailers, access to transportation, and visibility/signage opportunity can be critical. In this case, there may only be 4 or 5 spaces available that meet the business’s criteria and objectives. A good broker will sometimes develop creative alternatives that might be outside the locational parameters but offer other advantages – such as co-tenancy or lease term flexibility.
It can become very difficult and time-consuming to constantly track the amount and purchase price of all your inventory, but it is hugely important to your bottom line. Every time you catch yourself saying, “Sorry, we don’t have that in right now,” you are leading your business in a very unhealthy direction. Not only does being out of something represent a lost sale opportunity, but in a world where consumers place a huge premium on their time, it could mean that you lose that customer forever while hurting your brand reputation in the process. 

To simplify this process, hire professionals with experience helping business owners by assessing their needs, developing their budget, and negotiating their commercial lease. Managed by Q is a company that not only assists with pre-lease planning, but also provides help with renovation project management, space planning, and even administrative support. Managed by Q offers an array of services that can help save you time and money. Click here to set up a free account and get started.
One of the challenges in building a cabinet for hand tools, is that as soon as you define a place for each tool in your custom cabinet, you find that you need more room to store the must have tools you just bought. I decided to make a couple of open cabinets, and employ the use of inserts that can be replaced or modified as my tool collection grows. Part of the goal was to make a clean, efficient shop, while keeping to a budget. I bought paint grade maple plywood and made the cabinets. Applying a solid maple face frame to the cabinet makes a clean looking cabinet from sheet goods purchased at $50/sheet.
Remember the social media networks we asked you to secure in section five, Choosing a Business Name? Well, now is the perfect time to activate those channels. Use social media to build excitement about your grand opening and keep potential customers informed about special promotions and sales. People want to know what makes you special, so tell them why your store or restaurant will be different to what is currently available. From sharing pictures of that new fancy espresso machine or sneak peeks of your store’s interior, you can gain buy-in to your central message and build some anticipation before you even open your doors. Knowing how to to leverage key social channels is imperative to starting a success small business that will stand the test of time.
To help, it’s important to determine the average price per square foot for your area. Price per square foot is typically derived from the annual lease amount divided by the total rentable square feet of the space. You can find the average price for your area by typing your zip code into LoopNet’s directory of commercial properties available for lease.
Debt financing involves borrowing capital that must then be paid back over a set period of time, most commonly with interest. Typically the core benefit of this arrangement is that you, the business owner, maintains complete control over your business. Your only ongoing obligation is to repay the loan with interest. The downside? Fail to keep up those repayments and the loan — often secured against your assets, savings or property — can put you in very dangerous financial waters.
Often times those same freedom-seeking, passion-driven individuals that started their journey filled with courage and optimism, become some of the most time-pressed and financially-stressed people out there. The flip side of getting to create your own wealth is that you are solely responsible for creating your own wealth. That’s right, it all comes down to Y-O-U.
Great video Marc. I know I’m not the first to bring up the reverb in the shop. However I don’t think addition of rubber floor and cabinets will change this much. Furthermore, sound panels look very clunky in my opinion too, but may be necessary above some machines? Materials like drapes and carpet strategically placed can also do wonders, but I don’t know how practical that would be in a wood shop.
Food in bear country… When I was in *real* bear country, like in the Sierras, I always kept my food and scented items in the provided bear lockers. Any of the trail heads or camping areas will have bear lockers. Other than that I never really worried about. Just kept it in the cab, yeah. But the Sierras were the only place I went with any considerable bear problems.
A grid floor plan, also called a straight layout, is a very efficient use of both floor and wall space. With fixtures and displays running parallel to walls, a grid floor plan maximizes every inch of available floor space, including the corners. Grid layouts are easy for customers to navigate and for store owners to categorize. Plus, they offer plenty of end cap and feature wall exposure for promotional items and seasonal products.
They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.
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