The way that you fill these roles will depend on the size of your company and how much you’re hoping to invest when building your marketing team.  If, for example, you’re looking to bring on a single marketing employee who will handle all these functions, you’ll need to find somebody with a broad set of experiences and the ability to handle multiple job roles.

Use this model whether you’re looking to turn your team of one into a two-person shop or you’re hoping to build out your marketing department to a team of 10 or more.  By focusing on the skill sets your business needs to be successful — rather than on the resume of an individual candidate — you’ll ensure vital functions are covered while expanding in a sustainable way.

Remember, your retail store layout guides product placement, directs customer flow, and defines the overall look and feel of your store, so it deserves plenty of thought. Many factors will affect your floor plan choice, including the size and shape of your sales floor, the types of products you sell, and even the customers you hope to attract. Keep these factors in mind as we explore each floor plan option in detail.
Dressing rooms are a must in most apparel stores, but they do take up valuable floor space. Make the most of dressing room areas by using adjoining walls for promotional items and accessories like belts and scarves. If you provide dressing areas, be sure at least one door and changing space meets the Americans with Disabilities Act accessibility guidelines, too.
Garage spaces are usually not insulated, and garage doors on most homes have very poor insulation. That means it’ll inevitably be super hot and stuffy in the summer, and freezing cold in the winter. To be comfortable in your workshop you’ll need to take the extra step to insulate your garage and set up some space heaters, and some portable floor or window AC units. Having to wear a heavy coat while you work will impede your DIY efforts and nobody likes working in a sauna.
We're living in an age where we can order groceries, turn on the lights in our house, or get in a workout from the convenience of our phones, tablets, or other devices. Apps are a part of our everyday lives. They are increasingly giving us more free time or vying for more of our attention, depending on how we choose to use them. With that, here are some of the more important changes since we published our app cost article in 2015.
Chances are if you’re starting a new small business, you’re not afraid of a little risk. However, it’s also highly likely that you have invested a large amount of money in this new endeavor. It is only prudent to take sensible steps to minimize the impact of unexpected events, like the untimely death of a business partner, a lawsuit from a customer or employee, or a freak accident of nature. 

I have a plastic bed lining on my truck, which also covered the back of the tailgate… I just popped the screws off, took off the plastic liner and drilled holes in the sheet of plywood to match those used by the plastic tailgate cover. Sorry if that doesn’t help you with your setup. But I’m sure you could just drill your own holes in the metal tailgate. Use the plywood cover as a guide for your screw holes…
To experiment with different wood shop layouts, measure your furniture and equipment to sketch onto your plan in different positions. You can also make cutouts of the footprint of your items so you can easily move them around your floor plan to see how best to arrange them. As you do so, don’t forget to leave adequate spacing around tools and tables.

Whether it’s underwear in an apparel store or milk in a grocery store, the items customers need most usually are found near the back. Think about this next time you’re in a grocery store. As you walk to the back of the store to get milk, you funnel past coffee, cereal, and toilet paper. And the milk is right by the eggs and cheese. This is primary and secondary zone merchandising in action, and the reason people shopping for one item often leave with three or more.


All this is why I recommend you buy the very best stuff available, even if it means going without certain tools initially. Although it wouldn’t be a disaster to spend $1000 on a whole bunch of inexpensive tools, what are you going to do when you’ve outgrown the capability of these tools and want to upgrade? You’ve now got to somehow get rid of the cheap stuff and replace it with something better. This isn’t easy and it’s always the most expensive way to go.
When I’m working on projects in the shop, I often have my laptop close by so I can refer to an article or take notes. The craft table I’d been using was too low, so I got some pieces of 1-1/4-in. PVC pipe to slip over the legs. I measured the height so it was just right—no more aching back! The pipe pieces are easy to slip off when we need the table for potluck. — Donna M. Courie
One of the challenges in building a cabinet for hand tools, is that as soon as you define a place for each tool in your custom cabinet, you find that you need more room to store the must have tools you just bought. I decided to make a couple of open cabinets, and employ the use of inserts that can be replaced or modified as my tool collection grows. Part of the goal was to make a clean, efficient shop, while keeping to a budget. I bought paint grade maple plywood and made the cabinets. Applying a solid maple face frame to the cabinet makes a clean looking cabinet from sheet goods purchased at $50/sheet.
Hey Anthony, I guess the big question is what part of the country you’ll be sleeping in and what sort of weather you can expect… I would imagine when conditions are fine that a warm sleeping bag would be more than enough (I used to do that before I had a canopy). You’ll just have to worry about rain (snow?) and other inclement weather, but otherwise I don’t know why not. A cheap bivy sack from an army surplus store might be a good addition as well.
There’s a lot of blood, sweat, tears, and cash that goes into starting and running your own small business. One of the primary benefits of incorporating is that it limits the liability and risk of any losses your business may accumulate along the way. In other words, when you incorporate a business, you are typically not personally responsible for business debts. So if life happens and something goes wrong, as long as you and your business are not legally considered the same, your house, your car, and your goldfish are all safe.

We exhausted our entire life savings on this project and entered into a lot of debt at the same time. And now it’s the ongoing maintenance, repairs, insurance, and upkeep on this rig that make it almost impossible for us to keep it on the road. This is where I’m hoping to get that “let’s sponsor you to travel across America and meet the fans” call from Hasbro or Paramount one day soon.
Make sure to run ground wires wrapped around all lengths of flexible exhaust hose to prevent static build up, which can spark and potentially ignite. I chose the King 1.5 HP dust collector, with a 115 volt motor, so I did not need special wir­ing for it. A shop vac is a must, as well, used to vacuum out machinery, and to remove dust from furniture prior to fin­ishing. Finally, an air filtration system was installed to clear the air of tiny airborne particles. The King KAC 650 unit I installed does a nice job, has a remote control, and a program­mable delay – I usually have the air cleaner run for a timed two hours when I leave the shop.
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache.

“Just past the Decompression Zone is where you place fixtures known as Speed Bumps. These merchandise displays work much the same way as speed bumps in parking lots work—they slow customers down. They also grab their attention and introduce them to the cool product for sale in your store. Be sure to rotate the product on your Speed Bumps at least once a week.”


In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong.
Does it motivate you? This is a tricky one because sometimes we have to do the work that we don't want to do to become successful. On the other hand, if it doesn't motivate you, you just literally wasted your time writing it down because you wont complete it. Consider your skill set and desire to want to work on that goal to help you eliminate goals (because you can't do everything). 
Expanded polystyrene (EPS) is an open-celled foam board (think styrofoam) that is the cheapest of all the foam boards. It does work, but we generally don’t recommend using EPS in your van. It insulates less than XPS (R-4 per inch), and the gaps between the foam cells allow moisture to penetrate, which degrades the insulation over time. Polyiso and XPS are much better choices for a slightly higher cost.

However, while this product might draw the customer through the door, it will not, on its own, make your business a success. A strong small business has to be resilient to the challenges the world can throw at it, whether that means an economic recession, sudden fluctuations in commodity prices, or problematic suppliers. And a big part of resilience comes in the form of diversification.


According to a recent digital marketing survey conducted by Clutch, 74%of small businesses surveyed had a company website. Of the businesses that said they do not have a website, 9% said they planned to build a website in the future, while 10% said that that they are unlikely to build one. One thing is clear, small business owners are starting to join the digital revolution and are reaping the rewards in terms of increased customer loyalty, growing word-of-mouth, and most importantly, increased sales.


Are your table saw accessories where you need them—when you need them? Follow reader D. E. Warner’s advice: Attach pegboard panels to the stand to hold the wandering herd of push sticks, blades, throat plates, wrenches and jigs. On an open metal stand with angle-iron legs, drill holes in the legs and bolt the pegboard in place. Here’s another super storage project using pegboard.

My contention has always been that you can build a serviceable shop in your home, develop your hand skills, and make fine furniture. In the past year, I had an opportunity to build a shop from the ground up after moving to a new home. I found a house with an unfinished basement, and set to work. In this article, I will discuss everything from layout, to electrical, to equipment selection. I intend to name names with respect to equipment, so that readers will know what I chose. Everyone’s budget will be different, but I think almost everyone will be able to treat this as a starting point, and adjust accordingly, depending on their own budget.
For small business owners starting or wanting to grow a small business, attracting and retaining customers is a huge priority. Let’s face it, without customers you don’t have a business to run. Over the last decade there has been an explosion in the number of high-quality, affordable technologies that are specifically geared towards helping small, local business owners improve the day-to-day operations that impact this aspect of their business. This includes point of sale systems, tax software, bookkeeping software, employee scheduling and payroll programs, inventory tracking tools, customer loyalty programs, gift card technology, ecommerce opportunities, website builders, email marketing software, and social media management tools. The list goes on and on.
Have a walk-through yourself and see where the visual cues guide you or get your staff, friends, or family to do the same and give you honest feedback. Don't forget to observe your customers and see what they're drawn to, what they avoid, and how they move, then match that with your intended design. If you keep resilient and keep your eyes and ears open, you'll be sure to create a retail design that's a win-win for both you and your customers. 

The thing I wanted to mention was that I moved from Seattle to Loveland, Colorado north of Denver in July ’05. I brought my ’01 Dodge Ram 2500 with a 8.5′ Northland Grizzly slide-in camper. It was myself and my 9 year old Black Lab mix Lucy. One thing I had not anticipated was the temperatures here in Colorado. It was 105-106 degrees for the first week I was here. My job was in Boulder, which is known for its “bunny-higher” types. I couldn’t leave Lucy in the camper at the RV park because I didn’t have air conditioning in the camper. I took her to work with me and tied her long rope to the trailer hitch on the truck so she could crawl under it and get into the shade. I also put out plenty of cold water for her that I replenished often. By the afternoon of my first day at my new job I heard rumors that people were going to call Animal Control on me for having my dog outside in temperatures that hot, even though she had both shade and water. I ended up having to leave early my first day so I could go purchase a $600 air conditioner and install it in the camper so I could leave Lucy there during the day and I didn’t have to worry about her comfort.
If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.”
There’s a reason why some of the biggest players online have names that are essentially gobbledegook: Zappos, Skype, Zynga. While there’s certainly some psychological naming principles that often come into play, at the most basic level, it’s simply easier to find this space online and then strive to own the brand name in the minds of consumers. How important this will be to your small business will depend on a number of variables, including your intended size, location, and your desire to exploit ecommerce as well as a local brick-and-mortar business.
Love the design. I’ve got a 15 tacoma, which has rails that run the length of the bed and are what my shell is “clamped” into via a bed rail nut. Hence my problem with following your outline verbatim. Any suggestions for incorporating the rail as a substitute for the 2×4 you clamped into your truck? Essentially connecting the 3, 2×4 braces directly to the rail… I’m a construction novice, any suggestions greatly appreciated!

I have different toolboxes for different jobs around the house. Occasionally I’d grab a tool out of one box and then put it away in another. Eventually all my flat-head screwdrivers would end up in one toolbox. To solve the problem, I now mark the handles of the tools and the corresponding toolbox with a band of colored electrical tape. Now all the tools are in the box where they belong. — Kim Litkenhaus Marino
Our Advice: Plan for aisle and display pathways of at least three feet, six inches wide, without obstructions. Then, once your fixtures and displays are in place, further test your store’s pathways by rolling a large baby stroller throughout your store. If you can easily navigate all traffic pathways, your customers should enjoy a comfortable browsing experience.

7. Illuminate your space in different ways. Lighting is important in any retail shop, but it's particularly critical in tight quarters. If a corner of your store is not well lit, that square footage is as good as lost, Langdon says. She recommends using a combination of track lights, lamps, sconces and picture lights. This mixture will not only ensure that your entire space is well lit, but it also will add flair and variety. "Picture lights are amazing. They give a wonderful glow," she says. "Think in terms of layers of light."
Expanded polystyrene (EPS) is an open-celled foam board (think styrofoam) that is the cheapest of all the foam boards. It does work, but we generally don’t recommend using EPS in your van. It insulates less than XPS (R-4 per inch), and the gaps between the foam cells allow moisture to penetrate, which degrades the insulation over time. Polyiso and XPS are much better choices for a slightly higher cost.
Trademarking is a lot less expensive than most people think (although enforcement is another thing entirely), but make sure to do your research! If someone else is already using your proposed name, your application will be rejected right away and you will not only lose your application fee, but the time invested would have been in vain. And as you know, time equals money.
Although the market has even more options to build apps now than in 2015, there's also clearly more of a distinction in quality. The best app firms and app developers have further honed and distinguished themselves. They have more awards, stronger portfolios, better team members, and more specialized skills. The tools available have made it easier to build apps though, so there's also many more mediocre or low-quality options to build your app.
A commercial real estate lease is a rental agreement that allows a business to rent commercial space from a landlord. Commercial leases come in three main forms: full service leases, net leases, and modified gross leases. The process of identifying, negotiating, and signing a commercial lease is a long process and it’s important to understand the required steps which are discussed in detail in this article.
I am working hard (or hardly working) on our master bathroom vanity! I spent the whole day in the garage on Monday, but it was such a mess from all the other projects I have been working on, so I spent the day cleaning and organizing instead of building. Now I have a place to build the vanity and this coming week there is nothing going on so I will also have time. I can almost smell the progress!
However you design it, a loop floor plan surrounds customers with product displays on outer walls, and allows for all types of creative display variations in the center of the store. A loop floor plan works well for most types of small retail stores, such as apparel and accessories, toy, homewares, kitchenwares, personal care, and specialty products.
Now, photographs or video tape will also be very useful especially to pass along to your insurance adjustor. Now the problem is this documentation won’t help you at all if it’s lost or destroyed so consider saving your information electronically. Take your photos with a digital camera and create a list of all your valuables, and save both in a computer file. This file can be saved to a disk you can keep at work or upload it to a website that you can access it from anywhere including your home.
I have different toolboxes for different jobs around the house. Occasionally I’d grab a tool out of one box and then put it away in another. Eventually all my flat-head screwdrivers would end up in one toolbox. To solve the problem, I now mark the handles of the tools and the corresponding toolbox with a band of colored electrical tape. Now all the tools are in the box where they belong. — Kim Litkenhaus Marino
Hey Anthony, I guess the big question is what part of the country you’ll be sleeping in and what sort of weather you can expect… I would imagine when conditions are fine that a warm sleeping bag would be more than enough (I used to do that before I had a canopy). You’ll just have to worry about rain (snow?) and other inclement weather, but otherwise I don’t know why not. A cheap bivy sack from an army surplus store might be a good addition as well.
I framed and sheathed each wall individually and then stood them up with the help of long 2x4 braces.  My neighbor let me borrow his framing nailer, which made things go much faster.  I added a second cap of 2x4 on the top to make the walls a little more rigid.  I then laminated 4 2x4's to construct a ridgeboard.  I nailed in some temporary 2x4 supports and had a friend help lift it into final position.  Once all of the rafters are cut and nailed into place, the supports were removed.
I used to coat my metal table saw and planer bed with auto wax because it makes the wood slide nicely across the metal. But then I saw an expert cabinetmaker use wax paper, and now I do the same. I keep a roll in my shop drawer and rub a sheet of it over the metal beds on my table saw, router, planer and disc sander. The wax coating doesn’t last as long as a good paste wax, but boy, is it a lot easier and quicker. — R.J. Hayes. Plus: 22 clever new uses for your tools.
Our practical workshop is coming along nicely. We’ve created a big open space and added plenty of electrical power and lots of light. We’ve also added some great storage capacity using recycled kitchen cabinets and some old shelves. Now, with our tool compartment and work surfaces in place we’re getting very, very close, but I wanted to get a little input on the final details from some other folks who spent a lot of time making sawdust, so I asked my co-host Allen Lyle and our website editor Ben Erickson to look around and give us some of their ideas.
Firstly, more and more consumers are rebelling against the generic offerings of big-box retailers and seeking out the unique, personal touch offered by small, local business. You can leverage this message by weaving yourself into the fabric of your community. Canadian yoga apparel retailer Lululemon has enjoyed explosive growth thanks to their ability to do just this. According to their website, “A Lululemon store is so much more than a place to shop. It’s an education centre, a yoga studio and a meeting place. It’s a local hub for educators, ambassadors and guests to gather to learn, sweat and connect. It’s our lifeline to our communities and the soul of our company.” Lululemon uses free events to make people feel that they have a sense of ownership over the brand, and you can too! Getting people through your door is 90% of the battle and event marketing definitely can bring in crowds.

In addition to keeping your workshop comfortable with climate control add-ons, don’t forget to keep your body in optimal condition as you work. A water cooler tucked away in the corner of your workshop will provide a big quality of life boost and allow you to keep at your projects without having to run to the kitchen for a glass of water every time you feel thirsty.
Now, we’ve already applied some resurfacer to fill up some of the deeper holes and after that dries overnight we’ll use a floor leveling compound tomorrow morning to really smooth everything out. Leveling compound is more fluid than the resurfacer so it flows into all of the low spots to even out the surface. Now, this won’t look like a finished floor when Tim’s done but it should do the job for our shop. Now, while he wraps up this Emily has a Best New Product that might be a great addition to your workshop.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
Ryan, I have the same (almost) 90’s Toyota Pickup and love it! this is so helpful, and I will definitely be using this method. my main concern is that 1/2′ plywood sagging. do you notice it sags quite a bit or does it mostly hold up? my thought was to build the vertical bins a little wider, so that the plywood bed platform wouldn’t be under so much stress. the second issue im running into is wrapping my head around trying to organize and compartmentalize things appropriately. what do you typically put where so it is easy to reach and use?

Finding reliable cellular service (and the internet that comes with it) is a constant challenge in vanlife, especially if you do computer-based work on the road. A cell signal booster like the WeBoost Drive 4G-X helps a lot in areas where service is spotty. It can take a weak cellular signal and amplify it into usable internet for web browsing and getting work done.
Alternately, a detached shop can often be located closer to your property line and offers you a bit more freedom in terms of the type of foundation you can use. It may give you a sense of welcome separation from your home and open up yard space or allow a deck on the back of your house that would otherwise be lost behind your shop. In an urban setting, if you would like to have a wood stove in your shop you may find it more challenging to find an insurance carrier that allows one in an outbuilding. Also, outbuildings can be subject to more stringent height regulations than additions.
I decided to do Optimus for many reasons. One big one was that no one else in the world had done it. There are tons of Bumblebee Camaros and other replica cars, but no other fan of Transformers has replicated the T4 (fourth Transformers movie) and T5 (fifth Transformers movie) Optimus trucks. So if I am to show my son through action what it means not to be afraid to take a chance, I figured Optimus was the best way to try.

Do you have a business license? Do you have a permit to open a food service establishment issued by the local health department? Are you applying for a permit to modify the building you wish to occupy? Do you have a health permit from the county health department? Do you have a signage permit? How about an alarm permit from your city or county fire or police departments? These are just a few of the questions you need to ask yourself.

I didn’t want to get a truck with a million miles on it. I am not a trucker by trade; I got my CDL specifically for this project. I didn’t want to get into a truck and then have to worry about its structure, engine, and transmission—and then start building Optimus on top of it. That’s why I got a brand-new truck custom-built from Western Star to become Optimus Prime.
This sturdy 30-in. x 6-ft.-long DIY workbench is the ultimate in simplicity. It’s made from only fifteen 8-ft.-long 2x4s and one sheet of 1/2-in. plywood. Learn how to build a workbench by following the cutting diagrams to cut the parts: Figure B to cut the plywood tops, then Figure C to cut all the framing. Use the lengths provided in the Cutting List (see Additional Information below). You can either screw the framing together with 3-in. screws or hand- or power-nail it together with 3-in. nails. Screw the plywood down with 1-5/8-in. screws.
Calculating the size of your desired parking lot is easy. The rule of thumb is to have a parking spot for every three customers. Determining traffic is trickier and potentially more lucrative. To help, we wrote an article on how to calculate your desired foot traffic. If you want to calculate your desired vehicle traffic, you can refer to our article on how to choose a location for your restaurant.

It’s also a good idea to cover up any exposed insulation or open stud bays so that you have a flat surface to mount stuff on the walls of your workshop. Here we’re attaching plywood panels to the metal framing but in most garages or sheds you can just nail them directly to the studs. We’re also getting a jump on organizing by putting in a hose reel next to the location we’ve chosen for our air compressor.


Though store planning software isn’t a necessary tool for the average small retailer, it can certainly come in handy if you are looking to develop specific planograms, such as for the holiday season or a special event. Store design software is more common for multi-location retailers that want to deploy the same planogram in multiple places. Either way, if you are looking to build planograms, DotActiv offers a handy free tool.
Now this Super Pencil from C.H. Hanson does all of that and more. The entire pencil is made from a non toxic graphite composition so the whole thing is a writing surface with no wood around it to shave away. Super pencil marks are water and smudge resistant and because the composite is so durable it never needs sharpening even when you use it on rough materials like concrete.

A business license gives you permission to run a business within a particular territory. It is important to note that not all local governments require you to obtain business licenses, while others only require them for specific business types such as bars or restaurants. To determine whether or not your state or business type requires you to obtain a license visit SBA.gov for state-specific license and permit information.


In all you can spend under $1,000 and be setup in a great workshop. But I know how it feels when you’re shopping for new tools… and you think… “why not buy the top of the line so it lasts longer”… or “may as well get the best while I’m spending money”… those kinds of thoughts won’t only get you into big trouble with your other half… it’s also COMPLETELY wrong. 
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