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With all the time and effort you've put into properly merchandising your products, the last thing you want is for incoming customers to hurry past them — this ultimately limits the number of products they'll purchase. One way retailers combat this is through creating breaks that force them to pause. These are sometimes referred to as "speed bumps." Essentially, this can be anything that gives customers a visual break and can be achieved through signage or special/seasonal displays.
In our Complete Coffee Shop Startups Kit, we spend a good amount of time discussing your health department requisites, your coffee equipment, and even the design of your coffee shop. Since this makes up a significant bulk of your startup costs (equipment, space requirements, etc.), we recommend that you spend an extra couple of hours strengthening your knowledge base with listening to our audio interviews.
All this is why I recommend you buy the very best stuff available, even if it means going without certain tools initially. Although it wouldn’t be a disaster to spend $1000 on a whole bunch of inexpensive tools, what are you going to do when you’ve outgrown the capability of these tools and want to upgrade? You’ve now got to somehow get rid of the cheap stuff and replace it with something better. This isn’t easy and it’s always the most expensive way to go.
According to store design experts, this is the part of the process where store owners tend to put the cart before the horse. Once the floor plan is sketched out, store owners are quick to purchase and install fixtures, then fill them with product. Far too often, the fixtures chosen aren’t ideal for displaying a range of products in a particular space. Or worse, they don’t offer flexibility needed in valuable display areas that are constantly changing to house featured and seasonal products.
A large table saw just isn't a feasible fit in most small shops. But you should be able to get away with at least a portable table saw. Never mind veteran woodworkers who might look down on these compact tools–they're well-suited for many of the smaller ripping and crosscutting operations you'll need to perform. Some of the more compact table saws, such as this 10-inch Skilsaw, are small enough to be stored in a closet or under a table.
Does it motivate you? This is a tricky one because sometimes we have to do the work that we don't want to do to become successful. On the other hand, if it doesn't motivate you, you just literally wasted your time writing it down because you wont complete it. Consider your skill set and desire to want to work on that goal to help you eliminate goals (because you can't do everything).
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
It’s no accident that some of the best marketers in the tech startup industry are known as “growth hackers.” Think about your target demographic (e.g. students, local mothers, teenagers) and find any way you can to get the word out to them. Email mommy bloggers, hand out free samples at the local college, or write your website on all the napkins you hand out with your food. There is no substitute for action.
Reactions are typically over-the-top excitement. Everywhere I go, there are people snapping pictures, taking videos, and giving me a “thumbs up.” Sometimes while on the highway, cars will go ahead of me about a mile or so and then pull over to get out and video me driving by them. Truck drivers are always getting on the CB radio asking about the truck.
Living on the road puts you in a wider variety of situations and environments than being stationary. If something goes wrong in the wilderness or if a disaster strikes, you’ll want to know what you should do. The SAS Survival Handbook is one of the best survival books out there. It covers primitive camping, edible plants, encountering wild animals - even disaster situations like nuclear war. It’s packed full of good-to-know actionable information. And it’s a blast to read.
A grid floor plan, also called a straight layout, is a very efficient use of both floor and wall space. With fixtures and displays running parallel to walls, a grid floor plan maximizes every inch of available floor space, including the corners. Grid layouts are easy for customers to navigate and for store owners to categorize. Plus, they offer plenty of end cap and feature wall exposure for promotional items and seasonal products.
Note: Some of the links to products that we recommend on this page are affiliate links. This means that if you click through one of our links and buy something, we get a small commission at no cost to you. This helps us keep this blog going so we can continue to provide you with van build tips, tricks, and guides. We believe in honest opinions, and we never recommend anything we don't know about. Every recommended product on this page we've either used personally, have personal experience with, or have researched heavily.
One of the core skills needed when starting a small business is the ability to build out a diversified product line that is complementary to the headline product(s). It’s hard to imagine a successful business called “Burgers and Scarves,” right? As a good rule of thumb, a well-thought-out product line allows for the customer to upsell themselves. You want them thinking, “I’m having a burger, y’know what I’m going to have some fries too.”
Another great source of store design inspiration is your product vendors and their line reps. After all, your success is their success, so they’re usually happy to share store design and merchandising ideas. Many provide retailers with free or low-cost branded display units, too. Some line reps will even assist you in product mapping your store, display setup, and replenishment. It never hurts to ask!
Great shop just what you need. You mentioned your lighting was a little thin on the ends of your shop. The best way to lay out rows of lights in an open space like yours is to figure out how many rows you want. Now in your shop six rows would give you a good coverage, so you would divide the length, 60′, by the number of rows, this gives you the space between rows, then divide this in half, this gives you the space from the wall to the first row. For a 60′ room with six rows this would be 10′ between rows and 5′ off the end wall. This will give you consistent light from wall to wall.
Love the design. I’ve got a 15 tacoma, which has rails that run the length of the bed and are what my shell is “clamped” into via a bed rail nut. Hence my problem with following your outline verbatim. Any suggestions for incorporating the rail as a substitute for the 2×4 you clamped into your truck? Essentially connecting the 3, 2×4 braces directly to the rail… I’m a construction novice, any suggestions greatly appreciated!
I looked around at many versions of Taiwanese drill presses. I ended up purchasing the Ridgid DP15501 15" drill press because I liked the way the quill stop was made, the work light, key storage, and the easy access to the belt change system. This machine was also on sale when I needed it, so that made it a slam dunk. Choose the one that suits you, as they’re all very similar. The table is large enough, and the distance to the column is large enough to allow you to do most anything a small shop needs.
It all depends on what you care about most. Putting your kitchen by the side door could simplify refilling your water and propane tanks. Putting it behind the driver’s seat creates a nice, open feel in your van. Right behind the cab makes your van more private, while all the way in the back is a different twist on most van layouts out there. Some vanlifers even have kitchens that pull out of the trunk on drawers for cooking outside.
YouTube: I love this place! You can find video training's on just about everything! It can help you with a lot of the tasks that you need to accomplish for your goal. So if you want to "sell products using Instagram" and one of the tasks is: post beautiful photos with text on my feed often, then you probably need to go on YouTube and search for "how to design an Instagram post, if you don't know the first thing about it. You can use YouTube to help you accomplish goals or tasks on your list that is out of your skill set.
For example: Imagine walking into a slightly weathered coffee shop on Main Street, middle America. It’s charming in its own unique way. You sit down to enjoy a cup of coffee as you skim through the tabletop jukebox. Then the bill comes. “$10 for a cup of coffee? In this rundown joint!” This might be what comes to mind if the price of the service doesn’t meet the expectations you had when you first walked into the business.
Firstly, more and more consumers are rebelling against the generic offerings of big-box retailers and seeking out the unique, personal touch offered by small, local business. You can leverage this message by weaving yourself into the fabric of your community. Canadian yoga apparel retailer Lululemon has enjoyed explosive growth thanks to their ability to do just this. According to their website, “A Lululemon store is so much more than a place to shop. It’s an education centre, a yoga studio and a meeting place. It’s a local hub for educators, ambassadors and guests to gather to learn, sweat and connect. It’s our lifeline to our communities and the soul of our company.” Lululemon uses free events to make people feel that they have a sense of ownership over the brand, and you can too! Getting people through your door is 90% of the battle and event marketing definitely can bring in crowds.
However, instead of sharing a remodel update this week I thought I would do something a little different. This little voice in my head (sometimes called my husband) has been nagging me to add videos to my blog. I did a couple 1 minute hands-only videos a few months back, but I have been seriously afraid to get in front of the camera. The nagging voice finally won out and I bit the bullet and got in front of the camera for you today! I decided to do a video for today’s post instead of just writing out a boring list. And while editing the video I came to the realization that I am very expressive when I talk. Wow! I use my whole face when I talk. I guess that’s what people meant when they said I am dramatic. Oh well, this is me so I hope you enjoy today’s video about how to build a woodshop on a budget.
Working on one side at a time, glue and nail the side to the back. Apply glue and drive three 1-5/8-in. nails into each shelf, attach the other side and nail those shelves into place to secure them. Clamps are helpful to hold the unit together while you’re driving nails. Center the top piece, leaving a 2-in. overhang on both sides, and glue and nail it into place. Paint or stain the unit and then drill pilot holes into the top face of each side of the unit and screw in the hooks to hold your ironing board. Mount the shelf on drywall using screw-in wall anchors.
We love natural light as much as anyone, and the big windows in our van were something we were super excited about. But when you're living in a van, you'll want some privacy. Trust me. You'll also need curtains to keep out the lights when you're trying to sleep. Making your own curtains can seem like a daunting task, but it's not all that hard. (I speak as someone who had to look up a tutorial to operate a sewing machine!)
The nomadic truck camping lifestyle has been incredibly freeing, not only is cheap and accessible to most anyone, but it can take you beyond places you even imagined. One book that I’d recommend to all newcomers to this lifestyle is Bob Wells’ How to Live in a Car, Van, or RV, which will help you better understand the ins and outs of this lifestyle.
For years my wife and I had agreed that we would one day leave Oklahoma for someplace we really loved. That day finally arrived last year when we found a home in Vancouver, Washington that met our dreams. Only thing missing was someplace for a woodshop. Well, there was a place, under a deck, but not a room. So, as part of the move we had a local contractor build a room that would one day be the wood shop. Fortunately there was already a door from the house into this area, and about half of the “walls” were there, in the form of concrete retaining walls.
Without organization, living in a van can feel cluttered and chaotic, so you'll want to make the most of your storage space. This is a good time to make sure you've paired down your belongings to a reasonable amount and to make sure everything has a place. (As a former engineer who loves making things as efficient and optimized as possible, this was Ben's favorite step!)
We think that insulating your van’s floor is worth the minimal extra cost it adds to your build. The best floor insulation is ½” XPS foam board due to its high r-value per inch and its compressive strength. But a layer of Reflectix will add some insulation while taking away less headspace. We used Reflectix, but if we did it again we’d go with the foam board.