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When you set out to start your small business, investing in the right technology and equipment should be considered in conjunction with your store design. They should seamlessly integrate with and improve the customer experience in your store. Everyone remembers their first trip to the Apple Store and the “wow” moment of having their sale rung up by the assistant in the middle of the store, rather than having to wait in a line. But fewer people probably notice the carefully positioned heater that creates a warm environment for them as they walk through the door. It’s all part of the same idea.
Since your business name is often the first thing potential customers will see or hear, think of it as one of your key tools for leaving a lasting impression. The right name, like a firm handshake, can play a role in your brand’s perception. So make sure it’s strong, catchy, and unique, but most importantly sends the right message about your business.
One of the best deals on portable power tools, including routers and sometimes planers, comes in the form of factory-reconditioned tools. These are primarily tools that have been repaired at the factory after failing quality inspections or being returned by customers. While they cannot be sold as new, they are identical to new tools in quality and appearance and usually feature the same warranty (be sure to check). Typical savings are anywhere from 15% to 30%, though you sometimes can find even bigger bargains. These tools can be found at Amazon.com and other online tool sellers. It is also possible to buy them through retail stores and, in some cases, directly from the manufacturer’s Web site.
In addition to keeping your workshop comfortable with climate control add-ons, don’t forget to keep your body in optimal condition as you work. A water cooler tucked away in the corner of your workshop will provide a big quality of life boost and allow you to keep at your projects without having to run to the kitchen for a glass of water every time you feel thirsty.
I totaly get not wanting to get into the cost part of the shop. We just went through a house renovation, and my stock answer to the ‘how much’ question is either ‘enough’, or ‘enough that was right for us’. There is a quality of life or utility aspect that every person needs to figure out for themselves. And, I would think not having to bounce around from garage to garage anymore has gotta be worth something!
But now is the time to take a step back and go on some test runs in your van. Take it out for a weekend here or there (or better yet, a week or more). Try living in it as you expect to on the road. We guarantee there will be things that worked well in your head but not so much in reality. And you’ll come up with random little hacks and innovations that will make your life on the road easier and more enjoyable.
They say nobody ever started a small business out of a love for numbers, but if you really want to stay the course, you’re going to want to fall in love fast. It’s only by keeping detailed accounts and tracking your business’ numbers over time, (net sales, cost of goods sold, and average transaction size) that you’ll start to gather the actionable insights you need to make intelligent business decisions.