Secondly, your size allows you to laser-focus your attention on the right audience. Walmart wants to sell everything to everyone. So maybe instead, you just focus on selling colorful earmuffs to children in the Mission District in San Francisco. This kind of clarity allows you to compete for search rankings on Google, key positions on Yelp and other business recommendation engines, and for space on social media.
So you stayed up all night, thought long and hard, and decided you want to name your designer sunglass hut The Sunny Rabbit. We don’t blame you, it’s a pretty cool name. Most would tell you that the next and most logical next step is to register your business as a DBA or at the state level. But, we’re here to tell you that’s wrong! Here’s why. We just talked about how the right business name can make or break your brand identity and in today’s digitally connected world, securing your brand identity across the web is equally as important.
If you have the available time, taking your DIY campervan for a test run (or two) is a great way to identify any problems while you still have access to tools, package deliveries, and a place to work. There’s just a lot that you can’t foresee until you live in your van. Taking it out for some short trips throughout your build will help you understand how you’ll actually use your new living space, what’s necessary, and what’s not.
If you have a broker that’s too successful you may be a low priority. If you choose a broker that’s inexperienced but attentive, you may end up paying for their novice mistakes. My advice is to not choose a broker but instead choose a team. Pick a junior/senior combo so that when you’re hunting for space you work more with the junior, and when it comes to negotiating the deal you have the experienced veteran leading the negotiation.”

If you’ve spent time at your local flea or farmers’ market over the last few years, you may have noticed the explosion that has taken place in the number of innovative small business concepts. From cool new clothing lines to ingenious fusion foods, the sheer diversity of the ideas on display really hammers home one of the key lessons when starting a small business: You need to find your key differentiator. For some this is their brand story, for others it’s the value of their service, but for many quick service restaurants and small retailers, it’s a distinctive core product line that demands the attention and interest of your customers.


Really enjoyed watching the video of the shop build. You will be turning out great pieces in no time. At the end of the video it looks like you have your dust collection system up and running. Where did you purchase the duct work? I thought I remember you talking about this in the old shop. Did you use regular HVAC 4″ round duct or a heavier piece. Thanks for the insight and good woodworking.
To help, I’ve pulled together 40 small business ideas for anyone who wants to run their own business. Use these as a jumping off point to spark your own unique ideas.And if all else fails, live the words of Airbnb Co-founder Brian Chesky: “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.”
You might be thinking your business aspirations are too ‘early-stage’ to merit investigating the permits required to run your small business. You’d be wrong. The costs and requirements of staying on the right side of the law should be factored into your initial business plan and ongoing projections. In the long run, this will save you time, money and heartache.

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Leslie recommends that retailers provide some type of seating for both customers and anyone who is accompanying them. Shoppers do get tired and so do their friends and relatives who are along for the ride. Why not offer them a chair? Seating can be as simple as stools near the checkout or a lounge area near the dressing rooms, like this fun setup below:
Once I had the walls completely filled in and trimmed out, I built my doors.  I clamped them in place each day until after I painted.  Then I installed the hinges and hardware.  I decided to change my original plan of building a hinged 4 foot door.  I was worried that the weight of it would cause it to sag over time.  I had also decided at this point to install a small unused AC in the back wall.  I thought that by keeping one of the doors closed, I could keep more cold air in during the hot summers.
It’s no accident that some of the best marketers in the tech startup industry are known as “growth hackers.” Think about your target demographic (e.g. students, local mothers, teenagers) and find any way you can to get the word out to them. Email mommy bloggers, hand out free samples at the local college, or write your website on all the napkins you hand out with your food. There is no substitute for action.

A battery isolator allows your vehicle’s alternator to charge your auxiliary batteries while you drive, and keeps everything separated so you don’t drain your starting battery. Since we installed our Keyline Chargers Dual Battery Smart Isolator, our batteries are almost always fully charged. It’s also very simple to install - the toughest part is running the cable inside your van from the engine compartment.
When starting your small business, the type of business structure you choose will depend on three primary factors: liability, taxation, and record-keeping. Most small business owners begin their commercial life as a sole proprietor because it’s the easiest way to get started. In fact, if you’re in business and you haven’t taken any action to incorporate, you are most likely deemed a sole proprietor by default. You are entitled to all the profits of your business but also responsible for all its debts, losses, and liabilities.
A software engineer needs to know how to code.  An administrative assistant must answer phones and organize paperwork.  But a marketer typically needs to wear many hats, from writer to advertiser to strategist.  And unlike other job roles, marketing employees can affect the core of a business by changing the way it’s positioned — and they can be held accountable to the company’s bottom line.
Fantastic build and opportunity for you. I really appreciate your humbleness given the great asset you have in the new shop. You flaunt/market what you do and where you do it because that’s the business you’re in, but at the same time you understand what a great tool you have in the shop itself relative to what most folks will ever acquire. Well done.
If you don’t have the time (or interest!) in building your own conversion but you still want to give van life a test drive, we’ve got an idea for you! We’d recommend getting a rental vehicle from Escape Campervans. They have 10 different locations across North America and come fully loaded with all the gear you need for an epic road trip. Plus, their rates are fair and affordable.
I decided to do Optimus for many reasons. One big one was that no one else in the world had done it. There are tons of Bumblebee Camaros and other replica cars, but no other fan of Transformers has replicated the T4 (fourth Transformers movie) and T5 (fifth Transformers movie) Optimus trucks. So if I am to show my son through action what it means not to be afraid to take a chance, I figured Optimus was the best way to try.
After years of digging down under router tables, lifting the entire unit up to change bits, and then fighting to get the plate flush again in the table, I chose to spend the money to pur­chase a router table, fence, and lift system. I did a thorough review of these systems, and chose the Canadian made Jessem Rout-R-Lift II kit. The system comes with a solid steel stand, a phenolic table, an adjustable extruded aluminum fence, and their base model lift system. For budget reasons, I did not choose the hefty Mast-R-Lift, but I am quite happy with the lighter Rout-R-Lift II. It will last me a couple of lifetimes, so it is the right system at the right price for me in my one-man shop. Hats off to Jessem for making a great lift at a very rea­sonable price in the middle of a tough economy. The table is durable, and flat. The direct drive lift is smooth and precise. I mated the lift system to a mid-sized model 690 Porter Cable router, which has a fixed speed, and enough power to do any­thing I need. The Jessem system uses a bayonet type mount for the table inserts, a nice touch that makes swapping the table insert quick and simple. As with all my machines, the router table is connected with the supplied dust port to my shop dust collection system with automated switching. 
Store design experts advise small retailers to keep versatility in mind when choosing product displays. Your stock will likely change over the years. If you install permanent, unmovable displays, you will likely regret it later. Adjustable display options such as slatwall, gridwall, apparel racks, and shelving tend to be good choices for small retailers.

From a legal perspective, this lack of uniqueness doesn’t need to be a major concern. According to the rules governing business incorporation in most states, if you find yourself opening with the exact same name as another business, you can keep it as long as “your business and the existing business offer different goods/services or are located in different regions.”


The good news is that when you’re starting your small business, you now have the tools to take a data-led approach to choosing the right store design. For example: Not sure what type of music gets your customers in the mood to spend? Simply choose a few different styles and display a different one each week. After the test is complete, analyze sales data to help you identify what could be impacting sales. The key to getting accurate results from this kind of test is to avoid switching up the other variables in your store that can impact sales, such as signage, or testing one type of music during a regular business week and another type during a holiday week. For more details on how to create controlled in-store experiments, you can check out Lean Retail 101
Ultimate Small Shop offers a comprehensive guide illustrating how to set up a workshop. It may be just a small basement shop or a part of the garage converted into a workshop. The guide lays out all the steps and actually caps the investment at under a thousand dollars. Woodworkers can build their workshop for less than $1,000. This does not entail any compromise of tools or the scope of woodworking projects. The guide provides a shopping list including the best tools and there are exact links to find those tools and buy them at the best prices. There are floor plans to ensure layouts are optimized even in the most cramped spaces.

Tip: Save money on specialty displays! Many manufacturers offer retailers low-cost or free specialty display fixtures designed to highlight their branded lines, like the one pictured below. These make great speed bump or outpost display units on a tight budget. Your product line reps can tell you if they’re available, plus provide merchandising and display advice.


To simplify this process, hire professionals with experience helping business owners by assessing their needs, developing their budget, and negotiating their commercial lease. Managed by Q is a company that not only assists with pre-lease planning, but also provides help with renovation project management, space planning, and even administrative support. Managed by Q offers an array of services that can help save you time and money. Click here to set up a free account and get started.

My enthusiasm was kindled and I made friends with Surrey Timbers for more 'exotic' wood. My next purchases were a Drill Press and a Scroll Saw from Axminster Tools and I set to work. An excellent piece of Yew followed by some Thermal Ash has so far produced 4 cribbage boards. I then obtained a Palm Router which, after some practice, I find better for the more intricate work.


Hi, I have looked through pictures of the shop books. What I am interested in finding is a book with layout design options. I am ready to build a new shop for myself and want to put dust and electrical under the slab. Best layout designs would help me to figure out how to layout a shop that is aprox. 28'x 36'. Is there a book that has this type of information.
According to store design experts, this is the part of the process where store owners tend to put the cart before the horse. Once the floor plan is sketched out, store owners are quick to purchase and install fixtures, then fill them with product. Far too often, the fixtures chosen aren’t ideal for displaying a range of products in a particular space. Or worse, they don’t offer flexibility needed in valuable display areas that are constantly changing to house featured and seasonal products.
​One tool that has been notably missing from the earlier builds is a router.  There are so many reasons to own a router that I am not going to even try to list them.  But if you want to get the creative juices flowing, take a look at this Pinterest page.   The important thing to know is that this versatile tool can help you accomplish a number of tasks, everything from finishing edges to cutting dove tails.  
I have been working on building out the space, starting with a new welding table and small material/saw rack. I was able to dedicate a 20' x 28' area to fabrication. I need to figure out some things like angle grinder storage, fume exhaust hood and cold saw set up, but I will get there. Power is one nice thing with a 400A 208VAC 3ph supply panel. Also got the compressor in a sound dampened closet with cooling so the noise level is down significantly. Oh ya, dedicated 15 ton AC for the shop has been nice.
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