It’s tempting to place new products, hot items, and sale signage front-and-center so they’re the first things customers see upon entering. But don’t do this! The first few feet inside the door, say five feet for a small store, and 15 feet for a larger store, is known as the decompression zone. Store design experts strongly advise against cluttering up this space.
Google - If you have any question in the world, you can google it and probably find the answer, lol. However, I know your concern is how accurate the information is that you are getting. You also want to make sure that when you find some great knowledge, that it's leading you in the right direction. So if you google "how to make money from my Instagram following" or "how to drive buyers to my Instagram account", then you want to find actually step by step instructions, that will actually lead to a real result. Sometimes that isn't always the case. So search and try to put the pieces of the puzzle together to help you, but just know that it probably won't be handed to you on a silver platter like my webinars are. If you are having problems with your SEO for google, then I recommend that you get my Google SEO Webinar.
Ideally, the stands should lift the speakers to roughly ear level of a sitting person. This is important because it aligns the subwoofers and tweeters relative to the ear and achieves the best balance of sound. The high frequencies are often missed when speakers are placed too high or too low. Speakers placed on a shelf or table often cause the surface to vibrate, thus distorting bass. These speaker stands isolate the speaker's vibrations from the floor, allowing you to hear the bass from the speaker and not the vibrations from a shelf, table or floor. Speakers come in various sizes and shapes, so the height of your speaker stands is dependent on your unique speakers. For this project, we give you the dimensions suited for the speakers shown in the photo, but you can alter the design to fit your individual needs.
By contrast, when it comes to marketing, small business owners have historically been asked to take a leap of faith, spending money without any clear sense of how much positive impact it will have on their business. Put bluntly, learning how to market a small business can be perplexing. In essence, traditional small business marketing techniques have escaped any clearly definable return on investment (ROI) analysis. It’s for this reason that so many small business owners write off marketing as if it were a get-rich-quick gimmick. When, in reality, it’s at the heart of any successful business.
That headline struck me as discouraging. As an entry fee, $5,000 seems high enough to exclude a number of potential woodworkers, myself included. Christiana softened the blow by saying that used tools could cut the cost roughly in half. That figure seemed much closer to my experience, which involved buying a mix of new and used tools. Having said that, buying the right used tools is much more difficult than buying from a catalog or dealer who stocks everything needed to build a great shop. It requires a bit of guile and a good plan, but the payoff is worth it. Through careful choices and good fortune, I was able to outfit my shop with a blend of new and used tools for around $2,000.
Spacious pathways are a key aspect of good store planning. In fact, it tops the list of retail experts’ store design tips. Heshy Lovi, Sales and Marketing Director for M Fried Fixtures, recommends aisle widths of four feet or more. This, he says, ensures your aisles and pathways will be comfortable for all customers, including those using strollers or wheelchairs.
For this reason, on-demand applications can get very time intensive. Consider building on an on-demand platform on both iOS and Android. A typical app on a single platform would require one experience to be designed. In the case of an on-demand app on two platforms, four would be required. That's one experience for each user in the system (i.e., two per platform) plus each platform (i.e., four in total). On-demand apps also often require a number of administrative interfaces. The only way to reduce the cost of an on-demand platform is to streamline the typical feature set included. For example, you could remove in-app payments or administrative interfaces while doing market validation.
When we started putting together our water system we decided to look for a stainless steel tank. Even though plastic tank options are FDA-approved for potable water use, we still don’t like the idea of our drinking water being in contact with plastic for extended periods. Sure, they say it’s “safe,” but not long ago water bottles containing BPA were considered to be safe.
If you’re starting a small business for the first time, your new best friends in life should be your bookkeeper and your accountant. The former should be engaged for a few hours every week (especially at the start of your business) to compile your books and ensure your records are maintained to the required standard, while the latter will help review your tax situation and prepare financial statements. Both can also be used as invaluable sources of actionable intelligence about ways to reduce costs, increase margins, and generally streamline your finances.You’ll be able to spend all that time you save doing what you love and thinking strategically about your business.
“Your sales floor is a living, breathing entity that needs to change—frequently—in order to flourish. It’s the retailer’s job to make that happen. If your store is filled with the latest and greatest products, but your sales are in a rut, it could be because your customers are bored. They come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained—even when they don’t buy anything, that experience is what brings them back.”
While an electric miter saw is a convenience, it is not necessary to do good work. A quality electric miter saw will run around $150-$200, that by itself would destroy our budget. A hand saw with a miter box does the job just as well at a fraction of the price. This highly rated Stanley version for ~$60 should get the job done, albeit with a bit more elbow grease.
Well I think I’ll have plenty of light once we get all of 24 bulbs in place. I’m really glad I saved those old fixtures. Hey another thing we’re reusing, and I’m really glad I saved, is these old cabinets that we took out of a kitchen renovation a couple of years ago. This will be perfect to serve as our base cabinets so that we can build our sturdy countertop on this side of the shop.
At some point in the process of starting a small business, it’s pretty much guaranteed that you will hear the following statistics (or variations thereof): 25% of new small businesses close their doors within the first year and 60% are gone within three years. The exact numbers here may vary, but the message is all the same: be afraid, be very afraid!
Your sense of space and how to use it will be slightly different depending on the focus of your craft. If you are building furniture with hand tools, you will be able to make do with less space (under 300 sq ft.) than if you’re using mainly power tools and building sets of cabinets (over 400 sq ft.). Some 3D modelling with a program like Sketch-Up or some 2D layouts on graph paper with scaled cutouts can allow you to experiment with arranging your space and how much of it you will need. You should include not only the tools, benches and storage that you currently possess but also enough room to tackle new types of projects and new tools that you anticipate needing down the road. When you think you have a layout that works, test it out by mentally working through a range of different projects you might tackle and the needs you will have for material storage, assembly and finishing. Then revise as necessary; this process will allow you to hone in on a general square footage and layout ideas that will set you up to move forward.
For years my wife and I had agreed that we would one day leave Oklahoma for someplace we really loved. That day finally arrived last year when we found a home in Vancouver, Washington that met our dreams. Only thing missing was someplace for a woodshop. Well, there was a place, under a deck, but not a room. So, as part of the move we had a local contractor build a room that would one day be the wood shop. Fortunately there was already a door from the house into this area, and about half of the “walls” were there, in the form of concrete retaining walls.
There are a variety of structures to choose from when starting a small business. However, the most common business structures include sole proprietorship, partnership, corporation, and S corporation. The structure you choose determines which income tax return form you have to file, which, you guessed it, dictates your legal and financial responsibilities as a small business owner. Because of this, you’ll want to make sure you understand the options that are available to you and weigh the pros and cons before incorporating your business.
The time of the travel agent might be passing, but people are still looking for those with a knack for more nontraditional travel coordination. If you always plan the perfect vacations complete with beautiful hotels, the ideal location, and a bevy of delicious restaurants lined up for every evening, consider advertising your services as a more modern approach to travel planning.
I’ll throw this suggestion out to you too – while a warm sleeping bag would be a good start, maybe a couple sheets of plywood to put over the truck bed with a tarp over that would provide you some extra protection from rain/snow and also trap in some body heat. You wouldn’t have to make them permanent and could just slide the wood into the bed when not sleeping under it. A cheap bivy as Ryan suggested would also be a good consideration and a quality sleeping pad to provide some warm rating and comfort from the truck bed.
We did our best to keep costs down, but there was only so much we could do. We needed the shop to go up quickly, which eliminated the prospect of me doing some of the work myself. Additionally, we live in a neighborhood with a homeowner’s association. This means we have very specific restrictions for what we can and can’t do on our property. So the shop must have all of the same finishing touches as our house.
When starting a small business, many store owners underestimate the value of a persuasive shop design. What they don’t realize is that people are visual creatures. In fact, 90% of the information transmitted in the human brain is visual. Clear, consistent store design will ensure that you attract your ideal customers into your business by delivering a subconscious uniform message.
As always, great article! While my dirtbag adventure will likely only be about 6-7 months, I am starting to wonder about logistics. You mention that most people use the automobile they have. I drive a Prius. Not ideal for sleeping in, but I’m a pretty content ground dweller. I know that long-term I may start to question this. Here’s the proposition I’m considering: by saving on gas (45-50 mpg), I can occasionally cough up the money for lodging when I feel the need for added comfort. I can definitely do the number crunching, but I’m wondering if you’ve encountered people doing this or did similar analyses of your own at any point. I’d love to hear any insights you may have on this.
The refrigeration setup in your van is an area where you really do get what you pay for, whether you’re paying in money or in time. The best options are the most expensive. The cheapest options are a pain and/or don’t work very well. And if you try to save money with a DIY refrigerator setup, you could end up spending a lot of time on installation.
One example is testing your products and services for their desirability through ecommerce. It might turn out that your core product line will actually be much smaller than you originally envisioned. Equally, there are now a number of services (such as storefront.com) that will allow you to secure a pop-up lease in some incredible spaces, often for only days at a time. It might just turn out that your dream location isn’t as great as you originally thought.
We have a 5-gallon clear plastic Hedpak container that our sink drains straight down into. We really like this container because it’s clear, which means we can easily see how full it is. With 5 gallons of gray water capacity, we only need to empty it every 3-4 days. Dumping is easy - just remove the tank from under the sink and pour it out into an RV dump facility or other approved area.
Dressing rooms are a must in most apparel stores, but they do take up valuable floor space. Make the most of dressing room areas by using adjoining walls for promotional items and accessories like belts and scarves. If you provide dressing areas, be sure at least one door and changing space meets the Americans with Disabilities Act accessibility guidelines, too.
Enter the garage heater. These space heaters are specifically designed to warm up wide open areas and to function under much tougher circumstances than you’re likely to find in the average house. A well designed garage heater will offer at least 5,000 watts of heating power — enough to warm 750 square feet of space. A smaller heater might take off a bit of the chill, but to really warm your workshop — and keep it that way — you’ll need a heater of this size.
To experiment with different wood shop layouts, measure your furniture and equipment to sketch onto your plan in different positions. You can also make cutouts of the footprint of your items so you can easily move them around your floor plan to see how best to arrange them. As you do so, don’t forget to leave adequate spacing around tools and tables.
Now that you have written everything out, now take out a calendar that has 12-month blocks and map out each business goal in the corresponding month that it has to be completed by (or accomplished). So you have 12 squares (12 months) and you are literally placing these ideas into the month you want to accomplish them by. By the time you are done with this, you will have a sheet of paper with all your ideas written into the months on the calendar.
Ultimately, your workshop should be a place that inspires you to be creative and to do your best work. When you take the time to plan the space for maximum efficiency and comfort, you’ll love spending time there — and that means you’ll get more done, whether it’s fixing up a car or building a new piece of furniture. No matter how you use your workshop, you should enjoy the time you get to work with your hands and make something brand new. So what are you waiting for? Get started designing your perfect workshop today.
1. My vehicle is a Ford F-150, which is not great for off-road travel but is by far the best I’ve ever had for mobile living. The 6.5-foot bed is perfect for my 6+ foot height, and I can probably haul everything I own other than my home furniture in the back of it. How long is the bed of your Toyota? I’ve always assumed a small pickup would tight length-wise for comfortable sleeping.
Finding reliable cellular service (and the internet that comes with it) is a constant challenge in vanlife, especially if you do computer-based work on the road. A cell signal booster like the WeBoost Drive 4G-X helps a lot in areas where service is spotty. It can take a weak cellular signal and amplify it into usable internet for web browsing and getting work done.
Starting your own small business can be an incredibly rewarding experience both personally and financially. However, like anything worthwhile, it takes a great deal of time and effort to be successful at it. Your results will depend on how much you are willing to apply yourself. The lessons in How to Start a Small Business 101 are designed to give you a leg up on the competition so you can hit the ground running. Now all you’ve got to do is bookmark this page, free up some time, grab a cup of coffee, and start making your way through each section.